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Participating in a Community is Good Business Strategy

Thursday, March 6th, 2008 l Written by: David Miller

I’m more convinced than ever that Users need to invest time and well as money to get an appropriate return on investment. What does that mean? It means that most Users benefit greatly from interacting with other Users. It means that the best ideas for solving problems come from the community of users and not from the vendor. It means that you, as a User, should attend User Conferences to gain a better understanding of how others use the same tools to add more value.

Web 2.0 and community aren’t fads. They are solid business strategies.

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